David Baker
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Technical Director

Specializing in Ecommerce and Mobile Development

Digital for Cactus Jack, KKW Beauty, Yeezy, Blonded, etc



2016 - 2021 Current

Head of Digital for Travis Scott's music and merchandise brand, Cactus Jack.

Responsible for online operations of all music, merch, and sneaker launches.

Helping scale one of the biggest artists in the world.


2017 - 2020

Head of Ecommerce for Kim Kardashian's D2C brands, KKW Beauty and KKW Fragrance.

Ecommerce strategy, launch operations, web & mobile development.

Scaled from zero to over a billion dollars in brand value.


2013 - 2020

Head of Ecommerce for Kanye West's music and fashion empire, YEEZY.

Responsible for all music, fashion, and sneaker launches for 7 years.

Scaled from zero to billions of dollars in brand value.


2005 - 2021 Current

Freelance Digital lead for fashion and entertainment brands, specializing in ecommerce.

Clients include Cactus Plant Flea Market, Frank Ocean, JJJJound, Tribeca Film, etc.

Helping artists and entrepreneurs build online and scale into global brands.