2016 - 2021 Current
Head of Digital for Travis Scott's music and merchandise brand, Cactus Jack.
Responsible for online operations of all music, merch, and sneaker launches.
Helping scale one of the biggest artists in the world.
2017 - 2020
Head of Ecommerce for Kim Kardashian's D2C brands, KKW Beauty and KKW Fragrance.
Ecommerce strategy, launch operations, web & mobile development.
Scaled from zero to over a billion dollars in brand value.
2013 - 2020
Head of Ecommerce for Kanye West's music and fashion empire, YEEZY.
Responsible for all music, fashion, and sneaker launches for 7 years.
Scaled from zero to billions of dollars in brand value.
2005 - 2021 Current
Freelance Digital lead for fashion and entertainment brands, specializing in ecommerce.
Clients include Cactus Plant Flea Market, Frank Ocean, JJJJound, Tribeca Film, etc.
Helping artists and entrepreneurs build online and scale into global brands.